A curated selection of research reports, thought leadership, customer stories, executive bylines, and sales enablement content created for B2B SaaS and enterprise technology companies.
About Richard
I’m a Senior Content Marketing Manager with nearly a decade of experience helping B2B SaaS companies turn complex technical ideas into clear, accessible content. I specialize in adapting messaging and positioning for different audiences and personas, translating complex concepts into content that’s relevant, easy to understand, and designed to drive action. My work spans research reports, executive thought leadership, SEO, customer stories, sales enablement, and AI-assisted workflows that help teams create high-quality content more efficiently.
Reports
Business Impact of Tariffs Survey Report
- Led strategy, positioning, development, and promotion
- Cross-functional initiative with Product Marketing, Demand Gen, leadership, and PR
- Generated 100+ downloads and extensive earned media coverage
- ~65M UVM and ~$606K AVE
- Included verticalized campaign extensions and executive thought leadership
2025 Pricing Technology Trends Report
- Led strategy, positioning, development, and promotion
- Cross-functional initiative with Product Marketing, Demand Gen, leadership, and creative teams
- Distributed across email, social, and sales enablement channels
- Generated approximately 115 form fills/downloads
Case Studies
Chemical Manufacturing Case Study
- Led strategy, development, and writing
- Partnered with Product Marketing, Customer Success, and Creative
- Created for marketing and sales enablement
- Featured $2M in eCommerce revenue growth and a 37% click-through rate
Foodservice Distribution Case Study
- Led strategy, development, and writing
- Partnered with Product Marketing, Customer Success, and Creative
- Created for marketing and sales enablement
- Featured 134 basis points of margin lift, 80%+ adoption, 50% fewer below-floor transactions, and 20x+ ROI
Executive Bylines
Kylie Fuentes – C-Suite Perspectives on AI (Authority Magazine / Medium)
- Helped shape and edit executive thought leadership for the Chief Product and Marketing Officer Partnered with executive leadership, Product Marketing, and PR
- Published in Authority Magazine and promoted across owned and earned channels
- Explored practical AI adoption strategies for business leaders, balancing automation with human judgment
Pascal Yammine – Why CFOs Can’t Leave Pricing to Guesswork Anymore (Forbes)
- Helped shape and edit executive thought leadership for the CEO
- Partnered with executive leadership, Product Marketing, and PR
- Published in Forbes Technology Council to elevate executive thought leadership
- Explored how CFOs can use modern pricing strategies and AI-driven pricing technology to improve margin control and financial performance
Blogs
Supercharge B2B Revenue Growth by Connecting Sales and Pricing | Zilliant.com
- Researched, wrote, and optimized a long-form thought leadership blog
- Partnered with Product Marketing and subject matter experts
- Created to support brand awareness, SEO, and demand generation
- Explained how aligning sales and pricing strategies helps B2B organizations improve profitability, accelerate quoting, and drive revenue growth
10 Signs You Have a Broken Pricing Process | Zilliant.com
- Researched, wrote, and optimized a long-form thought leadership blog
- Partnered with Product Marketing and subject matter experts
- Created to support brand awareness, SEO, and demand generation
- Identified common pricing challenges and practical strategies to reduce margin leakage and improve pricing performance
Sales Enablement
Comparison Chart
- Led messaging strategy, copywriting, and content development
- Partnered with Product Marketing and Creative
- Created as a sales enablement and product marketing asset
- Simplified complex product capabilities into a clear executive comparison to differentiate modern pricing technology and support customer conversations
Whitepapers
Critical Success Factors for an Effective Cloud Skills Development Program
- Co-authored a strategic thought leadership whitepaper
- Partnered with technical SMEs, leadership, and creative teams
- Created to help enterprise organizations build cloud and DevOps capabilities
- Outlined seven best practices for developing internal cloud talent and accelerating digital transformation
BreakFree Enterprise DevOps Framework
- Co-authored a strategic thought leadership whitepaper
- Partnered with technical SMEs, leadership, and creative teams
- Created to educate enterprise IT leaders on DevOps and cloud transformation
- Introduced a practical framework for accelerating cloud adoption, automation, and Agile delivery
Feature Story
