{"id":122,"date":"2015-04-23T06:25:36","date_gmt":"2015-04-23T06:25:36","guid":{"rendered":"http:\/\/richardgiraldi.com\/blog\/?p=122"},"modified":"2015-04-23T06:39:03","modified_gmt":"2015-04-23T06:39:03","slug":"has-tidal-already-failed-to-catch-on","status":"publish","type":"post","link":"https:\/\/richardgiraldi.com\/blog\/has-tidal-already-failed-to-catch-on\/","title":{"rendered":"Has Tidal already failed to catch on?"},"content":{"rendered":"

In late March, Jay-Z announced plans for a subscription streaming service<\/a> called Tidal<\/a>. The service was positioned to rival already extremely popular digital music streaming platforms including Spotify and Pandora. Jay-Z\u2019s marketing strategy, however, was to persuade people to subscribe to Tidal by stating it\u2019s the only music platform available owned by artists. Tidal also differs from other services because of its type of available subscriptions. A user can pay $9.99 a month for standard definition audio, or $19.99 a month for high definition audio. Unlike Spotify, there is no free subscription offered for Tidal.<\/p>\n

Still, while the idea sounded reasonable, the Tidal launch event quickly caught negative buzz. In a March 30, 2015, New York Times<\/a> article, author Ben Sisario writes the following:<\/p>\n

The plan was unveiled on Monday at a brief but highly choreographed news conference in Manhattan, where Jay Z stood alongside more than a dozen musicians identified as Tidal\u2019s owners. They included Rihanna, Kanye West, Madonna, Nicki Minaj, Jack White, Alicia Keys, the country singer Jason Aldean, the French dance duo Daft Punk (in signature robot costumes), members of Arcade Fire, and Beyonc\u00e9, Jay Z\u2019s wife.<\/p><\/blockquote>\n