{"id":45,"date":"2015-03-12T06:14:55","date_gmt":"2015-03-12T06:14:55","guid":{"rendered":"http:\/\/richardgiraldi.com\/blog\/?p=45"},"modified":"2015-04-23T06:40:30","modified_gmt":"2015-04-23T06:40:30","slug":"rocknroll-mcdonalds-not-much","status":"publish","type":"post","link":"https:\/\/richardgiraldi.com\/blog\/rocknroll-mcdonalds-not-much\/","title":{"rendered":"Rock & Roll McDonald’s? Not so much."},"content":{"rendered":"

Every March thousands of bands, both independent and nationally known, flock to Austin, Texas, for the music portion of South By Southwest <\/a>(SXSW). For those unfamiliar with SXSW, it\u2019s an annual conference and showcase for some of the top work in film, interactive media and music. But it\u2019s the music portion of SXSW that really gains the most notoriety and fills the streets of Austin with fans and musicians alike.<\/p>\n

For most bands that perform at SXSW, it\u2019s about getting booked on one of SXSW\u2019s official showcases in the hopes of being \u201cdiscovered\u201d by national label reps, which might eventually lead to getting signed to a major label. As SXSW\u2019s popularity increased, a number of independent bands not on official showcases still make their way to Austin to perform at unofficial parties simply for the experience. But independent bands from all over the country still hope to be a part of an official showcase as that\u2019s where they\u2019ll gain most exposure to music industry insiders from major labels. But for the indie band Ex Cops<\/a>, their showcase experience was sullied before the music portion of SXSW 2015 was even officially underway. <\/p>\n