Senior Content Marketing Manager with experience building B2B SaaS content programs that drive pipeline, thought leadership, SEO visibility, PR coverage, and social engagement. My work spans research reports, executive thought leadership, blogs, case studies, campaign strategy, and cross-functional GTM content.
Reports
Business Impact of Tariffs Survey Report
- Led strategy, positioning, development, and promotion
- Cross-functional initiative with Product Marketing, Demand Gen, leadership, and PR
- Generated 100+ downloads and extensive earned media coverage
- ~65M UVM and ~$606K AVE
- Included verticalized campaign extensions and executive thought leadership
2025 Pricing Technology Trends Report
- Led strategy, positioning, development, and promotion
- Cross-functional initiative with Product Marketing, Demand Gen, leadership, and creative teams
- Distributed across email, social, and sales enablement channels
- Generated approximately 115 form fills/downloads
White Papers
Policy Brief
Analytics Report
Concept Document
Press Release
Feature Story
